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SEO For Dog Trainers
Here's What SEO Is (And Who I Recommend You Use)
Search Engine Optimization is the art of getting your website to rank high on Google and other search engines such as Yahoo, Bing, Duck Duck Go, etc…
Your goal as a dog training business owner should be to dominate as much “real estate” on Google as you can for each “money keyword” when somebody does a search.
The first three or four results are typically either Google Ads or Google Local Service Ads.
Depending on the keyword being searched, the next group of websites to appear will be the Google Directory “Map Pack”. There is a whole art and science to getting and keeping your website ranked in the Map Pack. It’s a separate skilset from organic SEO, which is what we’re talking about here.
Below the map pack are the organic search results.
Is Organic SEO Even Important Anymore?
Yes. Remember your goal of occupying as much of the real estate on page one as possible?
Do you want to sign more dog training clients?
Then yes, organic SEO is still important.
Plus– there are many “long tail” keywords that don’t have Google Local Search Ads or the “Map Pack” results showing.
And these can be yours for the taking!!
Once you’re ranking well you can get thousands of dollars a month worth of dog training clients.
"Can I Do This Myself?"
The on-site component to SEO makes it easy for Google to understand where to rank you… but not how high.
The backlink profile tells Google how important your site is and thus how high they should be ranking you. And also where to rank you.
At the end of the day, Google’s algorithm is a link-based algorithm. Whether you like it or not, SEO will oftentimes just come down to who has the best backlink profile.
You can try to do all of this yourself– but let’s be honest: You’ve got a dog training business to run. You don’t have time to also become an SEO expert. Let alone run your own backlink campaign.
That’s why I recommend you “job it out” to someone with experience ranking dog training websites, specifically. There is a huge competitive advantage going with somebody who already knows which keywords to target in our industry and which ones to ignore.
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