Get Desperate Dog Owners To Call You

Expert Google Adwords Management – For Dog Trainers Only!

World Renowned Dog Trainer Marketing Expert Reveals The Fastest, Easiest, “No Brainer” Way To Get More Dog Training Clients (And He’ll Do All The Heavy Lifting For You!)

It’s hard getting dog training clients.

I get it.

I’ve owned three dog training companies myself. And I know what it feels like to be lying in bed at night wondering if you’ll ever…


Make Enough Money To Get To The
Next Level With Your Dog Training Business


And when you’ve exhausted all of the “free” ways to get clients, you start to realize that you’re up against a wall:

  • The veterinary clinics you’ve approached already have existing relationships with other dog trainers.
  • The groomers and pet stores aren’t returning your calls and they’re certainly not sending you enough clients on a consistent basis to cover your overhead.
  • Maybe your car wrap brings in some dog training clients– or maybe it doesn’t. A client this month, maybe a client next month.

But it’s not enough.

And you’re getting tired of hanging out at the dog park handing out business cards. Sure, you pick up a client here and there. But it’s not the type of consistent stream of new clients you need to get your dog training business to the next level.

  • Maybe you’re dreaming of hiring another dog trainer so you don’t have to work so hard.
  • Or you’d like to rent a building so you don’t have to train outside in bad weather.
  • Perhaps you’d like to buy a new truck or SUV or minivan to haul your dogs around in.

Whatever it is… if you don’t figure out something fast, you won’t be getting any of that fun stuff.

Heck, you might even have to go find (gasp!) a real job.

But it doesn’t have to be that way.

I’ve developed a proven, “done for you” service that gets you a consistent stream of new dog training clients, each and every month. In fact, some of my dog trainer clients are emailing me to say…


“Shut It Off For The Next Couple Of Weeks So I Can Catch Up!”


Especially in this economy when both new and old dog trainers alike are dropping like flies and giving up on their dreams, it’s especially important to have a way to get an endless stream of calls from quality, high paying desperate dog owners.

“So what is it, Adam? What should I do to get those dog owners to call me?”

I’m going to share what has been working for us.


What If You Were The Most Successful Dog Trainer In Your City?


When I start managing your Google Adwords campaigns, you’ll never have to worry about signing enough clients ever again. Why? Because within the first couple of days you’ll start getting calls from:

  • People with money who are looking for someone to help them train their new puppy.
  • Families who want better obedience from their dogs.
  • Retired people who own dogs with “problem behaviors”
  • Singles who want their dogs to have better manners.


This Is What You Need To Really Grow Your Dog Training Business


You can try managing your own Google Adwords campaigns, but you’re going to run into trouble. Especially if your competition has hired somebody like me who will out rank your ads while spending less money. I’m sure you’ve known people who say to you, I’ll just train my own dog.” And you think to yourself, “you have no idea what you’re getting yourself into.”

It’s the same with Google Adwords.

Regardless, you have better things to do than to spend months of your free time trying to learn the frustrating art and science of online marketing.

You should be outside training dogs and signing clients, not trying to figure out which “negative” and “modified broad match” keywords to use.


Does This Really Work?
Here’s What Other Dog Trainers Are Saying…


“Your service made us $22,000 in 10 days.”– Rick Carde, Tampa Bay, Florida

“Adam has a brilliant system for getting the phone to ring.” — Justin Rigney, Knoxville, Tennessee.

“Thank you so much for all that you have done.  We should have heard about you a whole lot sooner than we did.  We would have been in so much of a better position and a lot less stressed about the leads.  Thanks again.  I have had 10 leads just today.  Thank you so much for all you do.” — Casey Wirick, Corpus Christi, Texas 

“Doubled our revenue.” — Rebecca Ruth Pasko, Miami, Florida

“Thanks for being so on top of everything. It’s refreshing to work with someone that just gets it done without having to babysit them. I appreciate the professionalism. Thank you again.” — Tim Smith, San Diego, California

“Hope this message finds you well! So, I have some exciting news: I just got a 3000sqft commercial home for my business. That’s an upgrade from my current 300sqft studio. Thank you so much Adam. Your work has greatly increased my business!” — Morgan Rackney, Buckhead-Atlanta, Georgia

“I’ve never received so many online inquiries. I had 5 online inquiries today!!  Yes!!! Adam took me from a $5000 January last year to a $45,000 month this and minimal change in overhead.” — Kerry Omerza, South Chicagoland, Illinois

“Bookings are up significantly!” — Keith Benson, Hutto, Texas

“Leads are looking good. Sales are back up and closing on site. Lots of people getting educated before they call us. Going great!” — Matt Meitner, Waukesha, Wisconsin

“This has been the best thing I’ve done to market my business in 20 years. Adam is the man!” — Bob Campanile, Ocean County, New Jersey

“It’s working really, really well! We’re pretty much overbooked at this point.” — Lianne Shinton, Fallbrook, California. 

“Since last Friday (I can’t believe it’s only been a week!!!!) we closed 5 sales!!!! I CAN’T believe it!!! I know i am awkward and under priced at this point until Molly gets to me I presume… but who cares? Even the way i am now it’s GREAT! THANK YOU SO MUCH. From now on I guess I will just keep you updated monthly or with anything that would be extraordinarily for us!!! We LOVE you and your service.

Update: “It has been a month since 1st client from you signed up. Monthly gross income is 4 times compared to prior months. I was able to raise prices on all my programs on the first day signing up with your company due to an immediate increase in leads. Successfully selling medium and large programs over small programs because I now have a solid calendar booked ahead of me which allows me to pick and choose. After reviewing the amount of large/medium programs I sold for the next two months, price was significantly increased by me again and now I will be choosing clients I really want to work with. Just today I sold one of our largest programs with the brand new price!!” —Yelena Pawela, West Palm Beach, Florida

“I can’t tell you how much amazing value I have received from your service. My business will never be the same!” – Brianne Durham, Pleasant Hill, Missouri

“We are very happy with the results since starting with you.” — Christina Roussell, North Pinellas-Florida

“Just wanted to check in and say that the AdWords are working phenomenally. I now get more calls for Dover/Rehoboth Beach than Spokane and Wilmington respectively. It’s not a matter of if but when I will switch Spokane and Wilmington over to you.” – Matt Ferramosca, M. Ed 

“Overall we are seeing a HUGE improvement in calls and emails in general. The leads that are being generated have been great so far as well! We are loving the service!” —Shantelle Nease, Annapolis, Maryland

“Phones have been busy. We scheduled 5 demos yesterday.  I’ve had people ask if I’m nuts spending this money, but it’s working..” — Sandy Brady, Longmont-Firestone, Colorado.

“I stay on top of every single [lead] that comes in. I thank God everyday that we found you and your team!!” — Sherrie Kaminsky in New Orleans, Alabama and Mississippi. (We manage Google Ad campaigns for five of her businesses.)


Here’s What You’ll Get…


There are three things I’m doing differently that will make a big difference with your Google Ad campaigns.

First: we’ll be targeting only the “money keywords”.  There are between 300-400 keywords (plus variations) that actually get dog owners to call. The rest are junk. I have live “test campaigns” running all over the country with call tracking numbers and dedicated landing pages and we’ve been able to suss out which keywords actually generate leads from desperate dog owners. Not just clicks… but leads. Sometimes these keywords change and we need to be on top of it.

This is different from what the dog trainer down the street is doing with their Google Ad campaigns. See, most Google Ads managers use what’s called “the long tail approach”. They load up 15,000-30,000 rarely searched keywords and they hope and pray that somehow, some way… somebody is going to search for “dog trainer in San Diego who trains German Shepherd dogs to ride in the back of a truck” and they’re going to get that click for $0.05.

The problem with that approach? You’ll be dead before you get enough quality clicks to make a difference to your business.

A Shared Negative Keyword List?
(Sounds dirty, doesn’t it?)


Second: We’re using a negative keyword list. All Google Ads managers should be using a negative keyword list but many don’t. I consider it malpractice.

People will click on anything, we need to tell Google not to show your ads for certain searches. For example, we want your ads to appear if somebody searches for, “dog trainer near me” … but we don’t want your ads to show if somebody types in “police dog trainer near me”.

Remember– people will click on anything, even if the ad says nothing about police dog training.

So we use the negative keyword list to tell Google, “don’t show the ad for certain types of searches… like police dog trainer”.

And about 5,000 other terms. The list is constantly growing.

Then we take it a set further. We run what’s called a shared negative keyword list. 

Let’s supposed Cesar Milan has a new TV show coming out. And while monitoring our dog training client’s account in Miami, we suddenly start seeing searches for “dog trainer TV show”.

Well, we know from experience that somebody searching for a dog training TV show is not immediately in the market to hire a dog trainer.

So we add it to our shared negative keyword list.

And it automatically adds it to your negative keyword list, too.

Because we know that it’s only a matter of time before somebody in your city starts searching for the same thing and if we’ve already got it blocked out– voila! We’re not wasting $4-$6+ per click.

Third: One of the secrets I’ve learned over the years is how important it is to match your ad spend budget to your market. This can literally be the difference between success and failure. More on that later.

As far as driving targeted traffic to your homepage, I use a proprietary approach to managing Google Adwords campaigns. Because my team and I manage accounts for over fifty dog training business owners, it works 1000X better than what your “average” Google Adwords manager does. In fact, this is the “secret sauce” that gets so many desperate dog owners to call you. And believe me– our approach to Adwords is a jealously guarded secret.

Which is part of the reason this is a “done for you” service.

I don’t want cheap copycats running out and copying what I’m doing. Not… in… the… plan.


An Investment In Your Dog Training Business


There are two aspects to this:

First, the management fee– which includes the setup and ongoing management of your Adwords campaigns, the landing page hosting, the landing page itself, tested copywriting, design, and five call tracking, forwarding and call recording numbers– all included for just $550/month. However– if you schedule a free consultation with me and say, “Adam… let’s do this!” during our phone conversation then you’ll get it for the discounted price of just $499/month, cancel anytime.

But you’ll only get the discounted price if you take advantage of my generosity during our phone conversation. Now, you’re welcome to take as much time as you need to think it over. But if you’re the type of person who procrastinates and likes to put off making a decision and call us back a week or a month or a year later– then you’re paying the full price, Skippy.

No exceptions.

So, by the time we get on the phone– be ready to take action if this seems like the type of thing that would benefit your business and your life.


The second part of this is the ad spend.  The ad spend is what goes straight to Google to make the ads run. I take care of all of this for you. But how much this costs depends on how many leads you want and whether you’re in a big city, a medium-sized city or a smallish city.

You should budget:


  • $35/day in ad spend if you are in a smaller market. This will typically generate 17-30+ desperate dog owners with money-in-hand, calling you each month.
  • $65/day in ad spend if you are in a medium size market. This will typically generate 20-55+ desperate dog owners with money-in-hand, calling you each month.
  • $100/day in ad spend if you are in a large, competitive market. This will typically generate 30-75+ desperate dog owners with money-in-hand, calling you each month.

** Please note: Your ad spend budget must fit the size of your market/city otherwise you’re going into a gun fight without enough ammunition. Google Ads/Google Adwords is not cheap but it will give you an excellent return on your investment.

The math makes sense if your average lifetime customer value (how much you make from each client) is at least $1,000. Even better if it’s $1,500+.  


Most dog trainers need to sign only one or two clients
to cover the entire investment–
and everything else for the month is “gravy”


My strategies work, and I know that if we work together you’ll make money.

I know what it takes to set up and manage Google Adwords campaigns to create a consistent flow of leads and new customers for your dog training business.


No Long Term Contract


I use a month-to-month contract. You’ll be able to track your return on investment (ROI) down to the penny.

Why a month-to-month contract when so many other Google Adwords agencies want to lock you into a 6-month or 12-month contract?

Because I know that if I can get your campaigns “dialed in” then I’m going to be your new best friend. And if I can’t, then I don’t want you cursing my family name every month when you pay your credit card company.

It’s that simple. If it doesn’t work for you then it doesn’t work for me.

Nobody does this in the Adwords management industry.

As you can imagine, I’ll get a LOT of interest from this letter.

And that’s why I need you to read this next part carefully:


This Is NOT For Every Dog Trainer.
 Here’s Who I CAN Help:


I’m VERY selective about who I’ll speak with and I have a strict (but reasonable) set of criteria that needs to be met in order for us to proceed.

Here it is:


    1. You must already be making money from your dog training business. Look– it takes money to make money. Not a lot of money, but the days of spending $200 a month and getting 10 clients are long gone.

      This is a business. You must be willing to invest in your business and that investment shouldn’t take food off your table. If you’re broke and currently living hand-to-mouth, then this opportunity is not for you
    2. You must already know how to talk with prospective clients when they call. This means that you’re getting sales and clients already and you’re comfortable selling yourself and your services.
    3. You must be willing to invest at least the recommended ad spend budget (see above) that is appropriate for your market.  We want to to set you up for success and to make sure we’re not wasting your time or ours. In order to get enough quality leads, data and feedback from your campaigns and to optimize and scale your “ad groups” for maximum profits– your ad spend budget must be appropriate for your market. I can help you determine this if you’re not sure.
    4. You must have a good reputation in your city. Everything we do together will not only be bringing you more customers, sales, and profits, but we’ll be doing it in a way that creates MASSIVE goodwill in your market.


And in order for us to do that, you need to have your act together.

In other words, you need to be legit. If you’re living in your van eating ramen noodles every night… this isn’t for you.

That’s it! Those are all my requirements.


Here’s What I Want You To Do Next


If you meet the criteria above and you would like to talk with me personally about getting you more leads and customers– then I’ll happily set aside some time for you.

Here’s how the process works:

First, you’ll need to schedule a call with me. Don’t worry, it’s simple and unobtrusive. Just use my calendar app and pick a day and time that works well for you.


Here’s What Will Happen After That


Once you’ve booked your free consultation, our initial call will be about 30 minutes. I’ll listen to you as you explain your business and we’ll see if we’re a good fit for each other.




This opportunity is extremely limited because of the nature of this offer.

See, I only accept one dog training client per market– depending on the market. (A market is a city or town or territory).


Because I won’t run ads against my own clients’ ads if I’ve determined that the potential volume of queries is extremely competitive or quirky in your market.

If another dog trainer in your city hires me before you do… tough cookies. Those are the breaks for not taking action sooner.

So with that said, know that the window of opportunity won’t be open long.

If you feel this is right for you then please schedule a free phone consultation with me.

To Your Success,

Adam G. Katz
Browning Direct, Inc.

P.S. We typically see a 5-11X Return on Investment (ROI) for most of our clients. So, if you’re ready to stop lying in bed at night and worrying about how you’re going to get your dog training business to the next level– schedule a call with me.