I’ve received several requests from dog trainers, “Adam– what should my website look like? Can you show us how you would design a website if you were starting another dog training business?”
Here it is:
This is a website for a fictional dog training company I created, “Marin County Dog Training”.
You’ll notice a couple of things about this website:
- No links to social media sites. You’re paying good money to bring people to your website. Don’t send them to Zuckerberg where they’ll get distracted by kitty videos and end up gossiping with their friends. The goal of this website is to get them on the phone or to make contact with you as soon as possible.
- There are elements of this site that can be better. For example: The blog articles are not what I would use for a real dog training site. And the success stories (which I took from reviews of my dog training books over the years) should all have photos with both dog and owner– as well as full names and city/state.
- The site has one objective: Get them to call. It does this by making one offer not many offers.
- The purpose of the site is to “tickle” the visitor into calling so that we can sell them on the phone to get together so that we can sell them face-to-face. It’s not designed to explain everything we do and how our entire program works. Remember: Visiting your website is like a first date, not a marriage proposal. Keep it short and stay focused on your objective.
- The SEO plugin is highly recommended by several pro web designer friends. But just installing an SEO plugin is not enough to rank high on Google. For that you’ll need the help of a dedicated SEO expert. We’ve heard good things about John Victorino and Tom Savoca– both members of The Dog Trainer Marketing Group.
These are the tools I used to build this website:
- Siteground web hosting
- Namecheap domain registrar (domain registration)
- WordPress software (fre– install easily with cPanel)
- Beaver Builder wordpress plugin (standard)
- SEOPress Search Engine optimization plugin (pro)
- Contact Form 7
- Astra theme (free version) available in the WordPress theme depository
- Askimet anti-spam plugin
- All-in-One WordPress migration plugin (best backup plugin I’ve used)
You are welcome to model the design of this site but not to copy the copy (text) — which is copyrighted by Browning Direct, Inc. If you copy the text … you can expect to begin an expensive relationship with “Ralph” … my pit bull attorney.
I’m not kidding.
Don’t be lazy– write your own copy. Or pay to license the use of my copy (below).
You can build a website like this yourself! Yes, you!!
However– if you’re too busy or just don’t have the aptitude for design or copywriting, we can get a website like this up and running for you very quickly.
Typically, the cost to hire someone to build a website breaks down like this:
- Web designer: $800 to $3000 depending on skill, professionalism, number of revisions, etc…
Note: Web designers are not copywriters just like expert dog trainers are not veterinarians.
- Copywriter: A good one will cost $3,000. Cheap ones will cost you much more. (Think about that!)
A More Affordable Option
What we’re offering is a 100% “done for you” solution– and it uses your own domain name that we’ll point to our hosting account.
- Includes managed wordpress hosting (we update all themes, plugins and site security)
- The SEOPress SEO plugin and setup (normally $39 a year)
- The Beaver Builder plugin (normally $99 a year)
- Let’s Encrypt Security free SSL security certificate
- Licensed use of our design and layout
- Licensed use of our copy (persuasive text)
- Licensed use of images
We do everything for you. Your site will look almost identical to the Marin County Dog Training site– except that it will have your business name, personal name, bio and contact information instead of the fictional one in our example. We will need some information from you, such as photos, your program details and testimonials. You will still need to write your biographical information for the “About” page, but otherwise– everything else is done for you.
Think of it this way: If your average client pays you $1500– then you only need to sign one additional client per year for this to pay for itself. And compared to your current crappy website– my guess is that you’ll probably get an additional 1-2 clients a month, making this investment a no-brainer.
Your investment: $99/month, cancel anytime.
For more information, email me at: email@example.com