If your dog training business website doesn’t sell– if it doesn’t get ’em to pick up the phone and call you– you’re dead.
It doesn’t matter how “pretty” your website is.
And if your website doesn’t have a simple process that pushes the emotional hot buttons of desperate dog owners– then you’re wasting both your time and your money and you’ll never make it as a dog trainer.
Desperate dog owners won’t call you.
No dogs to train = No money.
No money = No dog training business.
Even with the best quality pay-per-click traffic or top SEO rankings… if you’re not pushing their emotional hot buttons then you’re simply not going to get leads.
Your website is ground zero for your marketing and advertising. If it doesn’t do a good job of getting desperate dog owners to call you (or contact you) … then it’s not pulling it’s own weight.
Here’s The Problem With Designing Your Own Website
Most dog trainers think they can just design their own website. It’s easy, right? Wix and Weebly and SquareSpace advertise that you can do it yourself.
… and the results suck!!
Or maybe your friends tell you to just “use WordPress with a template”.
Trust me… it’s not so easy. The template’s demo site looks great but once you add your own text– the formatting changes. And good luck trying to get help from their tech support because it’s usually some guy in India named “Sasquatch” who takes three weeks to reply.
It’s just not a good solution if you want a website that looks professional and actually converts curious-but-desperate dog owners (with money in hand!) into appointments.
But you’re smarter than the average bear… so you decide to hire somebody to design a website for you.
The Problem With Paying A Run-Of-The-Mill Web Designer
To Design Your Dog Training Website:
Most Web Designers Make Pretty Websites
… But They Don’t Know How To Make Websites That Sell.
And they’re expensive. A good web designer will charge $1,800+. And believe me… even the best web designer isn’t a copywriter. They don’t have any clue about how to write words that sell. And the likelihood of finding one that understands the dog training industry?
So– if you really want to kick butt and dominate your local market, you’re probably going to want to hire a copywriter to write the copy (the persuasive text) on your website, too. A run-of-the-mill copywriter will charge $3,000 according to the American Writers & Artists Association rate sheet.
And even then you’ll be left wondering: Does this person even know the dog training industry? Does he understand that most dog owners spend the big bucks to fix dog behavior problems fast and don’t want to be patronized with “puppy-wuppy-cutesy-tootsie” copy? Or that remote collar trainers don’t want to be referred to as a, “shock collar trainer”? Or knowing that there is a big difference between purely positive dog training and balanced dog training?
So, you pay your $3,000 and hope it comes out right. Hope he gives you copy that sells. Then you pass it along to your web designer for an additional $1,800 to design the darn website– and now you’re knee deep into an investment of almost $5,000.
That’s too much to spend. Especially if you’re just starting out in the industry.
My name is Adam G. Katz. Over the past twenty-eight years I’ve owned three separate dog training businesses in two different states. I’ve self-published over 25 dog training books and I’ve owned a dog training subscription website that made us over 6 million dollars. I also run an online ad agency that has helped over 100 dog training business owners just like you to get more clients.
Writing copy (persuasive text) that gets dog owners
to open their wallet has literally made me a millionaire.
So, what I’ve done is I’ve taken everything I know about how to get desperate dog owners to pick up the phone– and I’ve created a “Done For You” Dog Training Business website that you can use for your local dog training business.
Plus– I’m going to set everything up for you, too!
And the best part? It’s not going to cost you anything near $5000 like it would if you hired a web designer and a professional copywriter.
Here’s How It Works
Step 1: You’ll send me a one paragraph bio of yourself.
Step 2: You’ll send me a list of the services you offer.
Step 3: You’ll send me a clear, good quality picture of yourself.
Step 4: You’ll point your domain name to my hosting company. (If you don’t know how to do this, I can do it for you!)
Step 5: You’ll send me three testimonials from your clients, with pictures.
Step 6: I’ll meld your information with our design and copy and in about 14 days or less– voila! You’ll have a high powered dog training business website that demonstrates you’re a professional business owner and also sells desperate dog owners on the idea of calling you.
You’ll notice a couple of things about this website:
Included with your monthly investment is:
“Is this really a done for you solution?”
Yes, we take care of pretty much everything related to setting up and maintaining your website.
“Do I own the copy & content on the website?”
You will continue to own any content that you provide to us, such as your bio. and any articles that you upload to the blog on the website. You are licensing the use of the rest of the copy on the site, as well as any content changes you provide us that needs to be rewritten.
“If you rewrite something for me and then I cancel your service… can I continue to use the copy the way you’ve rewritten it?”
No. You’re paying for a license with monthly use, not copywriting services. There is no way we could offer that at such an affordable price.
“Can you build this on my own web hosting platform?”
No. But web hosting is included as part of your investment.
“How do I know this website will work better than what I’m already doing?”
The short answer is: You don’t. Not without testing. But I can tell you this: The copy (persuasive text) is based on the copy we used with our landing pages for years with our Google Ads clients in the dog training industry. The design is a proven brochure-style website. We use this style because we’re not looking to educate or entertain the prospective dog training client. It’s not a marriage proposal, it’s a first date. It’s goal is to press the dog owner’s emotional hot buttons just enough to get them to make contact with you– because it’s always easier to sell over the phone or in-person than in print (website).
“Will this website make me rank at the top of Google?”
While the website, design and copy are SEO friendly… it’s not going to take the place of having a dedicated SEO specialist develop your on-site and off-site SEO elements. That being said: Our dummy/sample site is already ranking quite well without really much of any SEO being done to it.
“Will this website have my own pictures on it?”
“Do I have to use your testimonials?”
No, of course not. In fact, I recommend that we use real testimonials from actual clients.
“What if another dog trainer in my city uses this service?”
Once we have your pictures, your testimonials, your program details and your contact information– your website should look unique enough. However, there will be similarities. To be perfectly honest– I highly doubt we’ll get enough people using this service that you’ll stumble upon somebody else in your city with the same website.
“Does this include coaching?”
For $299 a month you’re getting a killer website… and you want me to coach you too? HAHAHAHA…
I’m VERY selective about who I’ll work with and I have a strict (but reasonable) set of criteria that needs to be met in order for us to proceed.
Here it is:
In other words, you need to be legit. If you’re living in your van eating ramen noodles every night… this isn’t for you.
That’s it! Those are all my requirements.
Your price: $299/month on 12 month contract.
If you only sign one additional dog training client a year… this will pay for itself. But I’m confident it will pay for itself within the first month… if not the first week.
If you meet the criteria above and you would like to talk with me personally about getting your own dog training business website– then I’ll happily set aside some time for you.
Here’s how the process works:
First, you’ll need to schedule a call with me. Don’t worry, it’s simple and unobtrusive. Just use my calendar app and pick a day and time that works well for you.
Once you’ve booked your free consultation, our initial call will be about 30 minutes. I’ll listen to you as you explain your business and we’ll see if we’re a good fit for each other.
This opportunity is extremely limited because of the nature of this offer.
The price will be going up soon. And to be honest– I’m not 100% sure how many dog trainers I want to offer this service to.
So with that said, know that the window of opportunity won’t be open long.
If you feel this is right for you then please schedule a free phone consultation with me.
To Your Success,
Adam G. Katz